awn
Moseke
Design devotee with a soft spot for sticky notes and strong systems. I ask the big questions, spot the patterns, and build the bridges that bring it all together.
Hi, I’m Dawn Moseke,
Strategic by Nature, Human by Design
I help global brands turn UX chaos into clarity. Whether it’s rebuilding design teams, launching enterprise apps, or aligning stakeholders who speak entirely different languages (design, business, or actual international ones)—I make it make sense. With humor. And metrics.
What I bring to the table:
- 14.5M app downloads 📲
- 3.27M monthly users 👥
- UX strategies that increase conversions, reduce support calls, and win hearts
Let’s make something brilliant—and usable.
What I Actually Do
Not Just Pretty Screens
Design is only part of the story. I lead UX strategy from the ground up—aligning cross-functional teams, getting buy-in from skeptics, and translating user needs into measurable business impact.
What that looks like:
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Built omni-channel UX playbooks for UX teams across the globe
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Grew app rating from 3.7 → 4.6 with 14.5M+ downloads
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Increased conversions, renewals, and retention through human-centered design
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Rebuilt underperforming teams into high-impact design groups
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Reduced development blockers and support calls with scalable systems
How I Think
UX Is a Team Sport
I believe good UX is never done in a vacuum. It’s about partnership—with users, with engineers, with product owners who are just trying to hit OKRs. I bring empathy, clarity, and a bias toward action to everything I do.
My work style balances:
Vision + Execution
because strategy means nothing without follow-through
because metrics are great, but so is human insight
Clarity + Creativity
because design should delight as well as deliver
The Big Picture
Design at Scale, with Soul
From India to Arizona, I’ve led global teams with a focus on inclusion, shared goals, and measurable results. I build UX systems that flex across cultures, tech stacks, and time zones—without losing the heart.
I’ve scaled teams using a mix of agency partners, contractors, and full-time employees—tailoring leadership to fit the need, not the org chart.
Designers Without Borders (but with Wi-Fi)
My current team is all over the world
🇺🇸 U.S. · 🇨🇦 Canada · 🇩🇰 Denmark · 🇩🇪 Germany · 🇵🇱 Poland · 🇮🇳 India
Let's Talk! Enough about me—what about you? Are you looking for a UX leader who can go deep on vision and execution? Someone who makes meetings better, writes clean strategy docs, and never forgets the humans behind the data?
You might’ve just found her.