CSG is a 100% US based call center that was founded in 2009 by two former Fortune 500 executives. Believing that by treating people like they matter, they could provide a different kind of customer service.
Well it’s working! In 2014 CSG was named one of the fastest growing companies in the country by Inc. Magazine as well as Top Workplace by San Antonio Express News.
Culture is Key
The folks at CSG are crazy about their amazing staff and unique culture. So when I sat down to redesign this company website, the founders stressed often that they wanted this site to be a testament to their amazing staff. They wanted their new site to work more as a recruiting tool than a sales engine.
This concept totally took off and I was able to fill every page with photos, quotes, and trivia about the hardworking, fun-loving team. As a special tribute, I created some playful profile pages to show potential employees how fun it is to work at CSG.
I used a strong primary color scheme to represent the straightforward nature of the company, and at every turn tried to find unique and visually inventive ways of presenting information, while still maintaining a strong user experience.