Pegasus Power provides portable power services in cities across Arizona to construction sites, special events, and to businesses and homes during power outages. With over 60 years in the rental industry, Pegasus distinguishes themselves from their competitors with a wide range of services to ensure that you get “The Power You Need When You Need It.”
Everyone needs to grow up. Well except for Peter Pan of course. For years if you searched for Pegasus Power on the web you were taken to a splash screen with just their name and phone number. So when those generator toting, cable lovers decided to join the rest of the web we were really building their whole site from scratch instead of a standard redesign.
With our target audience in mind, we set out to build a website that would showcase their particular talents and services. My intent was to create a clean and straightforward design, yet something that was unique and visually appealing. The grid system used here was integral as well as the judicious use of Pegasus’ bold, primary color scheme.
Pegasus Power wanted a chance to brag about their polished new presence on the net and to be able to send emails to their existing clients on a quarterly basis.
Smoke signals are a bit obsolete, so instead we turned to MailChimp. I have researched and used a couple of different email marketing services and MailChimp is by far my favorite. As a designer, the ability to modify and create custom templates is very important to me (and I just love the user interface and their sense of humor).
Summary of email marketing services:
- Account Set-Up
- Collect and organize client contacts from QuickBooks, and several different Outlook and LinkedIn accounts.
- Contact Import
- Custom Template Creation
- MailChimp Tutorial
To put a cherry on top of Pegasus Power’s marketing efforts. I created a tri-fold brochure for their sales team to distribute and their operations guys to carry in the trucks.
For this part of the project we had to strike a good balance between the amount of information that was on the website, and the amount that people could actually process quickly